Dr. Masaru Emoto’s Water Experiment 💧

 

Dr. Masaru Emoto was a Japanese researcher who became well-known for his water crystal experiments, which he demonstrated that human consciousness could affect the molecular structure of water. In particular, that our thoughts and intent have a direct effect on water particles. He studied the scientific evidence of how the molecular structure in water transforms when it is exposed to human words, thoughts (and the energy/intent behind thoughts), sounds, and intentions.

Dr. Emoto’s experiment involved:

1. Exposing water to different stimuli such as words, music or emotions.
2. Freezing the water to form ice crystals.
3. Examining the crystals under a microscope to observe their structure.

Key findings:

• Water exposed to positive words (e.g. “love” and “thank you”) or classical music formed beautiful, symmetrical crystals.
• Water exposed to negative words (e.g. “hate” and “anger”) or heavy metal music formed distorted, chaotic structures.
• Water exposed to prayers or blessings also formed harmonious, structured crystals.

Written words taped to containers influence water, as we interpret the words mentally, which then leads to an emotion that emits a vibration/frequency.

Here is an image from Dr. Emoto’s water study, displaying the formation of the particles vs the word to trigger the thought intent:

Dr. Masaru Emoto also conducted a rice experiment similar to his water crystal study which involved the steps listed below.

1. Placed cooked rice into three separate jars.
2. Each jar received a different verbal or written message daily for 30 days:
   • One jar was spoken to with love and gratitude (e.g. “Thank you”).
   • One jar was insulted or ignored (e.g. “You fool”).
   • One jar was completely ignored (no words or attention).

The key findings from the rice experiment were that:

• The “Thank you” jar grew less mouldy and fermented slower.
• The “You fool” jar turned black and rotted quickly.
• The ignored jar deteriorated the fastest, showing signs of extreme decay.

Note that ignored deteriorating the most is likely due to a lack of care, whereas hate/anger has a level of care attached to it.

Here is an image of the impact on words and the thoughts and feeling they emote on rice:

Further down the page, there are also videos with experiments showing the influence of our thoughts on rice and flowers. This suggests that it’s not just water that we influence with thoughts, but particles in general and the material, physical realm.

He also studied how sound affects water, with sounds like classical music, generating attractive crystalline patterns, whilst heavy metal music generated distorted crystalline formations.

Dr. Emoto showed the power that human thoughts, sounds, and intentions have on matter. From his findings, many discuss how human beings (who are made 50-75% of water) are affected by words, intentions, and energies. This links with the Law of Attraction and how your thoughts and intentions (and energy this holds) directly affects your life/the reality around you. For example, if you have positive thoughts, intentions and energy, you will manifest more positivity in to you life. This is the case for whichever thought, intent, and energy you choose.

It also shares similarities with the effect of sound waves on sand in Cymatics, a subset of modal vibrational phenomena coined by Swiss physician Dr. Hans Jenny (1904-1972). In other words, there’s a speaker with a metal plate attached, you pour sand on the ‘Chladni Plate’, and play various tones though the speaker. The sound vibrations of the plate move the sand into unique geometric patterns as shown below:

Dr. Masaru Emoto’s research has gained widescale spiritual and metaphysical significance. It has been embraced by many including natural medicine and holistic healing, raising questions about the influence of consciousness on the physical world.

 

Check out our Dr. Masaru Clothing Range:

 

Dr. Masaru Emoto’s Publications 📃

 

Dr. Masaru Emoto’s work is documented in the New York Times Bestseller, ‘The Hidden Messages in Water‘. He demonstrates how water exposed to positive, loving, and compassionate intentions from people results in attractive molecular formations, while water exposed to negative, fearful, and angry human intentions results in deformed, unpleasant physical molecular formations. He did this through Magnetic Resonance Analysis technology and high speed photographs.

 

Dr. Masaru Emoto’s Books and Videos 📚

 

The videos below show and explain his findings further and you can check out his books here.

Videos 1 & 2 – The Results of Dr. Masaru’s Experiments

These videos directly show the results from Dr. Masaru Emoto’s experiments, as touched on earlier in the post.

Video 3 – Dr. Masaru Emoto,  Water: The Great Mystery/Hado Water Crystals Documentary (2017)

The 2017 documentary often referred to as ‘Water: The Great Mystery’ or ‘Dr. Masaru Emoto Hado Water Crystals’ discusses Dr. Masaru’s experiments and findings (hado water crystals being the frozen, photographed ice structures from experiments by Dr. Masaru Emoto). The documentary explores water as not just a physical substance (H₂O), but something mysterious, possibly capable of storing information, influencing life, and connecting living systems. It blends science, philosophy, spirituality, and speculative ideas. Key points from the documentary are listed below.

1. Water as the Foundation of Life

• Water is essential to all known life and makes up 70-90% of the human body.
• Earth has had roughly the same amount of water since its formation.
• Many religions and philosophies treat water as sacred and life-giving.
• Life likely originated in water, and all biological processes depend on it.

2. Water’s Unique Scientific Properties

• Expands when it freezes (unlike most substances).
• Exists naturally in three states (solid, liquid, gas).
• Has high surface tension and is a powerful solvent.
• Can move upward in plants against gravity.
• Even small changes in these properties would make life impossible.

3. The “Water Memory” Hypothesis

• Water can store information from its environment (“memory”).
• Its molecular structure (clusters) changes based on influences.
• These structures may act like a kind of information storage system.
• Water reacts to magnetic fields, objects, and human presence.
• Experiments suggest water structure changes after exposure to substances, even when chemically unchanged.

4. Influence of Emotions, Thoughts, & Words

• Human emotions (love, anger, etc.) can alter water’s structure.
• Positive emotions create more “stable” water.
• Negative emotions create “damaged” water.
• Water exposed to words like “love” forming beautiful crystals.
• Water exposed to negative words forming distorted shapes.
• Rice experiments also show positive attention, negative attention, and “neglect” affected decay (positive attention clearly preserving the rice the best).

5. Structured or Influenced Water Effects Living Systems

• Improves plant growth and yield.
• Changes blood properties in humans.
• Affects animal development and behavior.
• Acts like a carrier of biological information, influencing DNA and cellular processes.

6. Water as an Information Network

• Water connects all living things through information exchange.
• It may enable remote biological interactions, synchronization between people, and sensitivity to cosmic events (e.g., eclipses).
• Water is a kind of global communication medium.

7. Negative Impacts on Water

• Water can be “damaged” by pollution (chemical and radioactive), industrial treatment processes, and negative human emotions and environments.
• Modern water systems produce “de-structured” or “dead” water.
• Note that glass water filters (as opposed to plastic water filters to avoid consumption of plastics) and filtered shower head filters can help refine water and some biohackers opt to filter and reverse osmosis tap water.

8. Spiritual & Religious Role

• Water is used for purification and rituals (e.g. baptism, ablution).
• Prayer and intention are believed to improve water quality.
• Words like “love and gratitude” have the strongest positive effect on water.
• Faith and intention may influence reality through water.

9. Water, Nature, & the Planet

• Water shapes weather, climate, and ecosystems.
• Human activity is damaging global water systems.
• Freshwater scarcity is a growing crisis.
• Water plays a key role in climate events, natural disasters, and global ecological balance.

10. Overall Message

• Water is far more complex than we understand.
• It may store and transmit information.
• Human thoughts, emotions, and actions could influence it.
• Respecting water is essential for both health and planetary survival.
• Water is a mysterious, life-giving substance that stores information and responds to human intention.

Video 4 – Discussing Dr. Masaru Emoto’s Experiments & Findings

This video also discusses the work of Masaru Emoto and that findings imply human thoughts, words, and intentions have real physical effects, especially on water and therefore, on our bodies and reality. Some of the main points are listed below.

1. Emoto’s Water Experiments

• Positive words/thoughts (e.g. “love” and “thank you”) create beautiful, symmetrical crystals.
• Negative words/thoughts (e.g. “hate” and insults) create distorted, ugly crystals.
• Written words taped to containers influence water, as we interpret the words mentally, which then leads to an emotion that emits a vibration/frequency.
• Intention directly affects matter, linking to how consciousness affects/creates reality (e.g. ‘The Double Slit Experiment‘ and the Law of Attraction).

2. Water Reflects Environment & Energy

• Clean or natural water forms harmonious patterns.
• Polluted water forms chaotic patterns.
• Prayer or “blessing” water supposedly improves its structure.
• Water acts like a mirror of energy, emotion, and environment.

3. Everything Is Energy & Vibration

• Everything in reality is made of energy and vibration.
• Thoughts and words emit vibrations that influence the world.
• Mindset shapes physical outcomes.
• Links to findings of Albert Einstein and Nikola Tesla.

4. Impact on Human Health

• Humans are mostly water, so changes in water affect us directly.
• Positive thinking and belief can promote healing and improve physical condition.
• Negative beliefs (e.g. grim medical diagnoses) can worsen outcomes.
• Link with ideas like placebo effect and mindset influencing health.

5. Power of Intention, Prayer, and Groups

• Prayer, affirmations, or focused intention are seen as the same thing.
• Group intention is claimed to be especially powerful.
• Collective belief can shape reality (even events or outcomes).

6. Social & Conspiracy Framing

• Society is manipulated by elites (“powers that be”).
• Negative beliefs and fear are intentionally spread to control people.
• Institutions (medicine, religion, and media) suppress human potential.

7. Self-Healing & Alternative Approaches

• Natural healing methods (diet, exercise, practices like Tai Chi or yoga), reducing reliance on pharmaceuticals.
• Personal responsibility for health and mindset.

8. Overall Message

• Humans have immense untapped power through thoughts and intentions.
• By focusing on positivity and awareness, people can heal themselves, influence others, and potentially improve the world.
• Thoughts and intentions shape physical reality, health, and society.

Video 5 – The Rice Experiment

Here is the rice experiment referenced. As mentioned, each jar received a different verbal or written message daily for 30 days. The result showed that the “Thank you” jar grew less mouldy and fermented slower, the “You fool” jar turned black and rotted quickly, and the ignored jar deteriorated the fastest, showing signs of extreme decay.

Video 6 – The Flowers Experiment

Here is a similar experiment with flowers and words written on stickers attached to the plant pots. Like the water and rice experiments, it shows that flowers with “I love you” written on them flourished the most, whilst flowers with “I hate you” and “Ignored” written on them wilted a lot in comparison.  Again, “Ignored” noticeably deteriorating the most is likely because it shows little care, whereas hate/anger has a level of care attached to it.

Read more on consciousness here and the nature of reality here.